Rolls Royce Ghost
Model wouldn't launch until the end of the decade even if it were approved
We've heard rumors that Rolls-Royce was considering a crossover to battle the production version of the Bentley EXP 9 concept, but the company's Asia Pacific director has decided to put the speculation to rest.
Speaking to Car Advice, Paul Harris said the company is not currently considering a crossover but the idea hasn't been ruled out. As he explained, “The Rolls-Royce philosophy is very clear ... we will never say never to anything."
Harris went on to say the Wraith will likely remain the company's newest model for the next two and a half years and “There’s nothing on the drawing board, at all, as it stands now."
Rolls-Royce's South and East Asia Pacific general manager, Dan Balmer, went one step further by saing a crossover faces two key challenges: styling and ride quality. According to him, “Our number one concern before design, though, is ride quality." He added, “SUVs aren’t known for their ride quality. 4×4 drivetrains and systems are not the best-riding you can get.”
If Rolls-Royce were to approve a crossover, Balmer said it wouldn't launch until the end of the decade because their models are hand built and it would take several years to train people to build it.
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